{"id":42962,"date":"2024-06-21T07:34:55","date_gmt":"2024-06-21T07:34:55","guid":{"rendered":"https:\/\/uvt.ro\/cercetare\/?p=42962"},"modified":"2024-06-21T07:34:55","modified_gmt":"2024-06-21T07:34:55","slug":"invitatie-la-webinar-marketingul-ca-forta-a-binelui","status":"publish","type":"post","link":"https:\/\/uvt.ro\/cercetare\/2024\/06\/invitatie-la-webinar-marketingul-ca-forta-a-binelui\/","title":{"rendered":"Invitatie la webinar: Marketingul ca for\u021b\u0103 a binelui","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/uvt.ro\/wp-content\/uploads\/sites\/2\/2024\/06\/448487010_774190878211400_173657607820515114_n.jpg\" alt=\"\" class=\"wp-image-42963\" srcset=\"https:\/\/uvt.ro\/wp-content\/uploads\/sites\/2\/2024\/06\/448487010_774190878211400_173657607820515114_n.jpg 940w, https:\/\/uvt.ro\/wp-content\/uploads\/sites\/2\/2024\/06\/448487010_774190878211400_173657607820515114_n-300x251.jpg 300w, https:\/\/uvt.ro\/wp-content\/uploads\/sites\/2\/2024\/06\/448487010_774190878211400_173657607820515114_n-768x644.jpg 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<p>V\u0103 invit\u0103m s\u0103 participa\u021bi la webinarul organizat de Ambasada Sustenabilit\u0103\u021bii \u00een Rom\u00e2nia din 27 iunie 2024, pentru a descoperi cum poate marketingul s\u0103 devin\u0103 o for\u021b\u0103 a binelui.<\/p>\n\n\n\n<p>Marketingul sustenabil reprezint\u0103 mai mult dec\u00e2t simpla comunicare \u0219i evitarea greenwashing-ului. \u00censeamn\u0103 recunoa\u0219terea rolului crucial pe care industria de marketing \u00eel joac\u0103 \u00een provoc\u0103rile de sustenabilitate \u0219i identificarea unor solu\u021bii pentru a-l transforma \u00eentr-o for\u021b\u0103 a binelui.<\/p>\n\n\n\n<p>Industria de marketing a reflectat mereu modelul economic tradi\u021bional. Dac\u0103 \u00een trecut marketingul era considerat un \u201emotor\u201d pentru cre\u0219terea profitului, acum acest lucru nu mai este sustenabil \u00eentr-o lume cu resurse finite. Marketingul trebuie s\u0103 se adapteze \u0219i s\u0103 se alinieze noului model economic: sustenabil, transparent, responsabil, echitabil, regenerativ, \u0219i generator de bun\u0103stare social\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Avantaje \u0219i responsabilit\u0103\u021bi<\/h3>\n\n\n\n<p>Industria de marketing are puterea de a influen\u021ba oamenii \u0219i obiceiurile de consum. Este necesar ca aceast\u0103 industrie s\u0103 fac\u0103 tranzi\u021bia de la complicitatea \u00een criza sustenabilit\u0103\u021bii la mobilizarea clien\u021bilor \u0219i consumatorilor pentru adoptarea practicilor sustenabile. Ast\u0103zi, marketingul sustenabil nu mai este doar o op\u021biune, ci o necesitate. Profesioni\u0219tii din domeniu trebuie s\u0103 aib\u0103 capacitatea de a oferi acest serviciu clien\u021bilor \u0219i consumatorilor lor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sesiune interactiv\u0103<\/h3>\n\n\n\n<p>Ghida\u021bi de doi exper\u021bi \u00een marketing \u0219i sus\u021bin\u0103tori ai sustenabilit\u0103\u021bii, aceast\u0103 sesiune interactiv\u0103 va explora studii de caz reale, ultimele tehnici din domeniu \u0219i perspective practice. Fie c\u0103 e\u0219ti un profesionist \u00een marketing sau un entuziast al sustenabilit\u0103\u021bii, acest webinar te va echipa cu instrumentele \u0219i cuno\u0219tin\u021bele necesare pentru a contribui la revolu\u021bia verde.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Informa\u021bii cheie<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cum \u0219i de ce marketingul este complice \u00een criza sustenabilit\u0103\u021bii<\/li>\n\n\n\n<li>Cum s\u0103 identifici \u0219i s\u0103 evi\u021bi practicile de greenwashing<\/li>\n\n\n\n<li>Rolul esen\u021bial al marketingului \u00een promovarea ini\u021biativelor de sustenabilitate<\/li>\n\n\n\n<li>Strategii eficiente pentru promovarea sustenabilit\u0103\u021bii \u0219i implicarea consumatorilor<\/li>\n\n\n\n<li>&#8220;The Sustainable Marketing Compass&#8221;: singurul instrument care integreaz\u0103 sustenabilitatea \u00een inima industriei de marketing<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Despre vorbitori<\/h3>\n\n\n\n<p><strong>Alexis Eyre<\/strong> este co-fondator al The Sustainable Marketing Compass \u0219i autor al \u201eSustainable Marketing \u2013 The Industry\u2019s Role in a Sustainable Future\u201d. A fondat Green Eyre \u0219i este co-fondatoare a Sustaineers Consultants. Cu dou\u0103 decenii de experien\u021b\u0103 \u00een marketing, a lucrat cu start-up-uri \u0219i multina\u021bionale precum Natwest, Sunsail, News UK, EcoSki \u0219i Hewlett Packard.<\/p>\n\n\n\n<p><strong>Paul Randle<\/strong> este co-fondator al The Sustainable Marketing Compass \u0219i co-autor al c\u0103r\u021bii \u201eSustainable Marketing \u2013 The Industry\u2019s Role in a Sustainable Future\u201d. Este CEO al Pickle Consulting Ltd \u0219i profesor la Cambridge University Institute for Sustainability Leadership (CISL). Cu peste 30 de ani de experien\u021b\u0103 \u00een marketing, a colaborat cu organiza\u021bii interna\u021bionale precum Microsoft, Philips, AkzoNobel, VISA, Dentsu \u0219i Omnicom, av\u00e2nd misiunea de a transforma marketingul \u00eentr-o for\u021b\u0103 regenerativ\u0103 a binelui.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Particip\u0103 \u0219i tu!<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00censcriere:<\/strong> <a href=\"https:\/\/us02web.zoom.us\/meeting\/register\/tZAkdO6vqTwvG9c1zUJWfUDV0HP3EL8nkVLf?fbclid=IwZXh0bgNhZW0CMTAAAR0Z7FWOv_owwXiCrNTMFB8gwxIK7FeNuJC9-Glfy0dPnUoiE_tMHD_NVpM_aem_ZmFrZWR1bW15MTZieXRlcw#\/registration\" data-type=\"link\" data-id=\"https:\/\/us02web.zoom.us\/meeting\/register\/tZAkdO6vqTwvG9c1zUJWfUDV0HP3EL8nkVLf?fbclid=IwZXh0bgNhZW0CMTAAAR0Z7FWOv_owwXiCrNTMFB8gwxIK7FeNuJC9-Glfy0dPnUoiE_tMHD_NVpM_aem_ZmFrZWR1bW15MTZieXRlcw#\/registration\" target=\"_blank\" rel=\"noopener\">Link \u00eenscriere<\/a><\/li>\n\n\n\n<li><strong>Detalii complete:<\/strong> <a href=\"https:\/\/ambasadasustenabilitatii.ro\/sustainability-school-102-marketingul-ca-forta-a-binelui\/\" target=\"_blank\" rel=\"noopener\">Afl\u0103 mai multe<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>V\u0103 invit\u0103m s\u0103 participa\u021bi la webinarul organizat de Ambasada Sustenabilit\u0103\u021bii \u00een Rom\u00e2nia din 27 iunie 2024, pentru a descoperi cum poate marketingul s\u0103 devin\u0103 o for\u021b\u0103 a binelui. Marketingul sustenabil reprezint\u0103 mai mult dec\u00e2t simpla comunicare \u0219i evitarea greenwashing-ului. \u00censeamn\u0103 recunoa\u0219terea rolului crucial pe care industria de marketing \u00eel joac\u0103 \u00een provoc\u0103rile de sustenabilitate \u0219i [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":41,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[73],"tags":[],"class_list":["post-42962","post","type-post","status-publish","format-standard","hentry","category-newsletter"],"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/uvt.ro\/cercetare\/wp-json\/wp\/v2\/posts\/42962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uvt.ro\/cercetare\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uvt.ro\/cercetare\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uvt.ro\/cercetare\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/uvt.ro\/cercetare\/wp-json\/wp\/v2\/comments?post=42962"}],"version-history":[{"count":1,"href":"https:\/\/uvt.ro\/cercetare\/wp-json\/wp\/v2\/posts\/42962\/revisions"}],"predecessor-version":[{"id":42964,"href":"https:\/\/uvt.ro\/cercetare\/wp-json\/wp\/v2\/posts\/42962\/revisions\/42964"}],"wp:attachment":[{"href":"https:\/\/uvt.ro\/cercetare\/wp-json\/wp\/v2\/media?parent=42962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uvt.ro\/cercetare\/wp-json\/wp\/v2\/categories?post=42962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uvt.ro\/cercetare\/wp-json\/wp\/v2\/tags?post=42962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}